What are Messages On Hold? // MohJoh: The affordable Message On Hold solution // Southern Xposure, Adelaide, South Australia

⇒ What are Messages On Hold?

Have you ever been on the phone to a business or organisation, and placed on hold? If so, you would have heard one of the following...

deathly silence;
radio;
generic music or bone-chilling chimes;
a Message On Hold, which may thank you for holding, and tell you about the business and its products, with appropriate background music.

Just think... approximately 80% of business calls get placed on hold every day, and 88% of people on hold prefer customised Message On Hold productions over silence or the radio!

The SOUND of SILENCE on hold

Silence while on hold will cause most people to hang up within 30 seconds, as they get frustrated, or worse still, think that they have been cut off!

The RISK of RADIO on hold

When using radio for music on hold, you risk your callers hearing your competitors' ads. As well as making you look unprofessional, this encourages your potential customers to consider their purchasing options more carefully, and may result in you losing a sale to a competitor!

The AGONY of GENERIC MUSIC or CHIMES on hold

Generic music or chimes on hold make your business seem boring, irritating and painful to deal with!

The MAGIC of MESSAGES on hold

Message On Hold technology provides a unique means of advertising. Similar to the Internet, Messages On Hold are a direct, one-on-one form of communicating with potential customers. The fact that these potential customers are actively seeking further information about your products/business (and have therefore phoned you), presents an enormous opportunity to communicate to a captive audience.

Messages On Hold allows you to:

advertise directly to people who are interested in your business (after all, most will have phoned you!);
increase sales, by up-selling or cross-selling to a captive audience. This is as easy as emphasising features or information such as location, trading times, website, special promotions and new products or services in your message;
make your business appear more professional;
save time, by answering the most common questions before they're even asked;
reduce the occurrence of "hang ups".

Note that having a good script, professional voice-over and appropriate music choice, combined with high quality production, will make your Message On Hold a far more effective advertising tool.

«-- back